THE INFLUENCE OF CROSS-GENERATION ATTITUDE ON HALAL FOOD PRODUCTS

Authors

  • M I ZURAINI Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • M MUHAMMAD AFIQ Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Z NURZULAIN Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

Keywords:

Halal, food product, generation X, generation Y, generation Z, consumers, attitude

Abstract

The term ‘halal’ has been used as a tool by most food industries to attain competitive advantage. Nevertheless, the increase in demand for halal food products may be stunted due to the lack of awareness from the consumers, especially the younger generation. Young consumers may take halal issues lightly. Therefore, this study was conducted to identify the influence of cross-generation (namely Generation X, Y and Z) attitude on halal food products. Data were collected from 410 respondents in Shah Alam, Selangor, Malaysia through an online survey. The data were analysed using SPSS for descriptive statistics and one-way ANOVA. The results indicated variances in cross-generation attitude towards halal food products. The study outcomes are beneficial for manufacturers in producing halal food products based on their intended group of consumers. Further study should look into determining the factors that may influence cross-generation attitudes on halal food products.

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Published

31-05-2019

How to Cite

ZURAINI, M. I., MUHAMMAD AFIQ, M., & NURZULAIN, Z. (2019). THE INFLUENCE OF CROSS-GENERATION ATTITUDE ON HALAL FOOD PRODUCTS. Malaysian Applied Biology, 48(2), 41–46. Retrieved from https://jms.mabjournal.com/index.php/mab/article/view/1897

Issue

Vol. 48 No. 2 (2019): Special Issue: The International Halal Ecosystem Conference (IHEC) 2018

Section

Research Articles
Copyright & Licensing

Any reproduction of figures, tables and illustrations must obtain written permission from the Chief Editor (wicki@ukm.edu.my). No part of the journal may be reproduced without the editor’s permission